![]() Proteus research flips this phenomenon on its head and suggests that those changes in self-representation also change the self (Yee & Bailenson, 2007). Yee and colleagues (e.g., 2007, 2009) argue that virtual avatars provide ordinary people with protean powers, as they are able to instantly and easily change their avatar-based self-representations. ![]() ![]() The Proteus effect gets its name from the Greek god Proteus, who could easily alter his self-representation.
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